marketing

Bye bye, Belisha. There’s a new beacon in town.

In The Guardian, Simon Baldwin blogs that iBeacon seeks to lead.

Apple’s proprietary challenger to Near Field Communication arrived with iOs7. It boasts a range of up to 50 metres and uses Bluetooth low energy (BLE) to pinpoint location.

Founded in 2000 by the Chinese search scientist and entrepreneur Robin Li, Baidu is now China’s most popular search engine, taking a dominant ~80% share of the overall market of mainland China.

Just like Google, high rankings on Baidu is key to tapping the Chinese market. Below we investigate the differences between Baidu and Google, Here's what you need to know and 3 simple steps to improve your Chinese SEO.

The Growth Hacking methodology uses technology to quickly build and develop a business, utilising digital tactics for market research and marketing purposes. Despite one wag describing 'growth hacking' as the Shoreditch term for 'marketing', last week's SME Growth Hack event explored how to hack rapid business growth.

Employing cloud-based tools for management, Growth Hackers make the most of current innovations to allow entrepreneurs to test their business and change it rapidly. Raj Kotecha, MD of Creative Content Agency sat down with Chinwag's Dylan Fuller to discuss how to 'Hack the Global Marketing Platforms'. Here's the video:

The speed of your website is critical. According to one report for every second that a page takes to load, wave goodbye to 7% of sales and who can afford that? Visa Europe estimating £450m will be spent on Cyber Monday alone.

There's all sorts of clever tech solutions: cloud-based servers, cacheing, content delivery networks to name but a few. Surely good old-fashioned comments don't represent a website glue trap?

Following on from the multi-brand Twitter banter-fest we wrote about recently, news reaches us from the other side of the pond of more brand on brand banterage.

When AT&T customer @RamblingRooney tweeted about T-mobile's remarkable new plan that doesn't charge extra for international data, the social media teams swung in to action, culminating in a personal tweet from T-mobile US CEO, John Legere.

Social media speaker, author, wine buff and generally excitable marketing man-about-town Gary Vaynerchuk hits London for VaynerWorld, to launch his new book, 'Jab, Jab, Jab, Right Hook', on 12th December (10% discount for Chinwaggers)

In typically understated fashion Gary said, "I'm basically going put on the greatest event in London history! I don't give a crap about The Beatles, The Rolling Stones, The Clash or Beckham or whoever, not the single best business book event, the single... greatest... event!"

Ed: When long-time Chinwag contributor, Jemima Gibbons, heard about the SME Growth Hack she kindly put together this blog post with 6 crucial questions to develop an SME's social media strategy. Excellent prep for the event. Got your ticket?

By definition, every company created in the last decade is a Digital Native. Or at least, it should be. If you’re a Millennial business, there’s absolutely no reason why you shouldn’t be using digital and social technologies effectively throughout your operations. 

So - why aren’t you?