games

A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.

When you first engage through sites such as Facebook or Twitter it’s very easy to be fooled into thinking that a million online followers is an end to itself, but if you haven’t at the very least considered a future strategy for turning your new online friends (followers and fans) into *real* customers, it’s highly unlikely to happen on its own.

Just as with any other marketing campaign, clear objectives should be set right from the start that can be clearly measured and analysed in order to tell you exactly how successful your activities have been.

So close...just three more sleeps and it's Social Media Week London, there's now almost 100 events listed on the website, which can make it a little tricky to figure out what's on, and more important where tickets are available.

We've put together this handy list of all the events, sessions, gatherings and networking events that still have capacity. This is by no means the whole list, which you can see on the Social Media Week London schedule.

So without further a-do, for your delectation:

Founded by ex University College London student Rich Martel, Floxx, "dating" social network Floxx is hitting the headlines. In its first day online the site managed to attract a whopping 6,000 visitors and, over the following few days, over 1,000 posts.

Pretty impressive but could it be the next Facebook?

Floxx officially went live on Jan 10th this year but quietly sneaked online a few days before that on the 3rd. Like its old incarnation Fit Finder, Floxx is aimed at students; letting them post messages online, on a public platform, about an attractive stranger who has caught their eye.

Following the recent announcement of the UKTI Trade Mission to South by South West (SXSW) Interactive 2011 (10th-15th March), there's some rather good news for digital firms based in London who need a helping-hand to take part in the mission.

The marvellous people at UK Trade & Investment London have announced that they have secured 10 grants of up to £500 (tbc)  available for digital companies based inside the M25. This contribution towards the costs of going can be used towards travel and accommodation expenses of taking part in the UKTI SXSW mission.

It's January, the days are short. The rain is lashing down. Yes, it's that time of year when digital folks minds drift towards Austin, Texas and the massive annual gathering that is South by South West Interactive.

Last year over saw over 14,000+ delegates from 54 countries attend 450 conference sessions and this year promises to be bigger than ever. Alongside the interactive conference, there's also SXSW Film and the legendary SXSW Music festival.

SXSW (or South-by to those in the know) has some form as a trend-setter, it's credited with helping Twitter really take-off. Ditto with FourSquare. What'll it be this year?

It's a unique experience, an a great opportunity for UK digital firms to meet the broadest possible audience from the US digital industry, and from across the globe. 300 Brits made the trip last year and there'll certainly be a large number heading West this time around.

Supporting these UK digital firms, UK Trade & Investment are organising a trade mission to SXSW, including:

Save the date: 7th-11th Feb 2011. In less than four weeks London joins New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, Hong Kong and Istanbul for Social Media Week 2011.

Over 500 tickets have been have booked already, but there's still time to grab yours. Keep an eye on the schedule as events are being added every day, we're expecting over 70, double last year's total.

The Game Developers Conference (GDC) 2011 is the world’s largest professionals-only game industry event. GDC 2011, taking place between 28th February and 2nd March, commemorates its 25th edition and serves as a testament of how far the industry has come and as a celebration of its bright future.

UK Trade & Investment are supporting UK firms attending GDC with two sessions providing an opportunity to connect with leading US publishers, understand the trends in the US market and showcase their wares to an international audience.