As Facebook heads towards a record stock flotation that could value the company at £63 billion (and Mark Zuckerberg at £17.8 billion), we have to ask what role we, the users, play in its success.
The website relies on adverts to generate profit. Those can be directed either to an external website or to a branded Fan Page. Marketers realised early on that directing their ads to a Fan Page rather than a standard ‘Dot Com’, not only meant a better response (the site shared information about other friends who endorse the action), but also introduced the potential to grow massive marketing databases to which they could direct promotional messages at no further cost.
We’ve all swallowed the pill and a quick glance at your new timeline profile will show how many Fan Pages you have now ‘liked’- far more than you’d imagine, it’s not uncommon for single profiles to join hundreds a year.
Thank you so much for everyone who attended the Social Media Week Closing Party last night, it was a brilliant night full of networking, connecting and celebrating.
It was also a night for exciting announcements as 3 Monkeys announced the categories for the Social Media Week Awards 2012. So just a recap for you...
The Categories Are:
- SMW London Event of the week
- SMW London Speaker of the week
- Social Media Personality of 2011 (UK)
- Social Campaign of the Year (since SMWLDN 2011)
We are very excited to announce another very awesome addition to this year's #SMWLDN, the Social Media Week London 2012 Awards, sponsored by 3 Monkeys.
The categories for the awards will be announced at tomorrow night's Official #SMWLDN Closing Party.
In keeping with the Global Social Media Week theme; "empowering change through collaboration," the awards will be judged by you and awarded in 2 weeks time. Voting will be done via the Chinwag website.
With so much going on, the #SMWLDN Closing Party is definitely an event not to missed - we'll be releasing another 50 tickets at 2pm today, so make sure you're quick and grab yourself one before they all go.
If, like me, you're an avid tea drinker and have been wondering how you'll manage to fit in your daily fix between running from event to event during Social Media Week London, we have some good news for you.
Yorkshire Tea's very own Little Urn will be joining us outside the SMWLDN Hub at the Design Council on Wednesday 15th, where you'll be able to grab a cuppa to keep you going.
The Challenge is on!
Daphne has arrived into a snowy chilly London and Martin is now in warmer climates in Singapore.
Here's the lowdown on what this is all about:
Can Man Live Alone on Social Media is a daring cross-city social experiment to evaluate whether one intrepid traveller can depend on nothing but the goodwill of locals and the power of social media to survive in a foreign city for one week. From 9 – 15 February, Daphne (#CanManSG) and Martin (#CanManLondon) will trade cities, power up their social media channels and prepare for the best (or worst).
This year for Social Media Week London, we’ve got some amazing partners, and learning more about each of them inspires our team and challenges how we at SMWLDN do what we do.
Bringing on Small Business Sponsor, Constant Contact has been no different.
Learn a bit more about them with us, as we talk with Annette Iafrate, Vice President & Managing Director, UK at Constant Contact Constant.Through affordable and easy-to-use marketing tools, Constant Contact helps create and grow customer relationships. And now, they’re here to help strengthen and grow how we support small businesses in this area.
It's almost here, Social Media Week London is only a few days away!
To make sure you're completely in the know, we've pulled together daily event highlights so you know exactly where you should be next week.
The below highlights are for Tuesday 14th Feb, but you can also take a look through the full SMWLDN schedule and check out the events taking place at The SMWLDN Hub.
If you haven't already - make sure you're signed up!
Nokia is excited to support Social Media Week (13th-17th, February 2012) for the second consecutive
year. To showcase its commitment to Social Media Week, Nokia UK, along with Milkround, will
host ‘CV surgeries’ to share tips on ‘how to build a perfect social CV.’
The first 10 lucky people to register will be entered into a draw to win a Nokia Goodie Bag
including the latest Nokia Lumia 710 smartphone and Monster music accessories.
It's less than a week until Social Media Week London returns, we hope you're looking forward to it as much as we are!
To make sure you're completely in the know, we've pulled together daily event highlights so you know exactly where you should be next week.
The below highlights are for Monday 13th Feb, but you can also take a look through the full SMWLDN schedule and check out the events taking place at The SMWLDN Hub.
If you haven't already - make sure you're signed up!
