branding

In the TV business, there's a lot of discussion, some might say nooise, about user-generated content and how it can be harnessed to create "TV". I'm sure it's one of the topics that we'll tackle at the next Chinwag Live debate, Web TV Takeover.

Branding E-style
UK-Netmarketing Weekly Round-up - March 23, 2001

For those that got carried away, the extravagant sums spent on creating and marketing brands online seem to be coming home to roost about now. So, what is the best way to go about creating a strong brand?

Is a .com address going out of fashion?
UK-Netmarketing Weekly Round-up - March 31, 2000

A few weeks ago adding a '.com' to the end of your business' name ensured a valuation on the way up and excited whispers about e-commerce plans around the city. The recent slide in new media companies' share prices, the explosion of dotcom advertisers, the difficulty of obtaining both '.co.uk' and '.com' domains may be causing marketers sleepless nights.

The domain name game...
UK-Netmarketing Weekly Round-up - January 21, 2000

Finding the right name for your business can be a difficult task. These days it's compounded by the difficulty in finding a domain name that fits as well. The whole issue was highlighted after a simple question from A. Amor, who wrote, "I would like to know your point of view regarding domain names marketing. I bought about 100 domains and I will try to sell them to ebusiness market. What is the best way to sell them?"

Big bang or little whimper?
UK-Netmarketing Weekly Round-up - November 26, 1999

The recent spate of launches and harsh criticism that these have received from list subscribers, I asked whether it was better for a brand to launch with a massive wave of publicity, or to launch quietly, test their product and grow gradually. C. Locke replied, "There seems to be a cultural divide between the desires of marketing teams and the potential of the technical teams... All of the recent disasters were caused by internal rather than external factors."