branding

branding

MobX Conference 2011 / Mobile Experience Design & Usability

We are happy to announce a discount for the Chinwag community of 60 Euros (82 Dollars). Enter the promo code: MobX_Chinwag MobX Conference 2011 Mobile Experience Design & Usability: Meet the Experts! http://mobxcon.org Workshops: Nov 17, 2011 Conference: Nov 18, 2011 Location: Berlin Promo code: “MobX_Chinwag” Must-attend factor: Hot!

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Date: 18 November 2011
Location: Heimathafen Neukölln, DE

Digital Footprint Summit: Insights from the Screenagers

Irrespective of what we call them the Screenagers, Generation Y, millennials, digital natives or the Facebook generation; we all agree that they are driving new digital services. Often, in a discussion of next generation services and privacy their voice is ignored. Therefore, we ask: Should we teach the Screenagers or should we learn from them.

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Date: 3 November 2011
Location: innovation warehouse, UK

Brand Perfect Tour 2011 : London

Major brands, agencies and mobile marketing practitioners talk about where opportunity in the mobile channel really lies.

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Date: 15 November 2011
Location: Century Club, UK

Facebook Developer Garage London October 2011

John Haggis from Sheridan Solicitors returns to speak for us, talking about Facebook's privacy policies, and Iskandar Najmuddin, Technical Director at Syncapse (formerly Nudge) will give us a bumper-sized rundown on all the latest platform updates in the last three months, including those announced at f8 2011 in late September.

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Date: 19 October 2011
Location: Freemasons' Hall, UK

Facebook: US vs UK, The Brits Are Obsessed [infographic]

USA vs UK Facebook Statistics

Facebook: from the bedroom of an Ivy League colleague to a Silicon Valley powerhouse. It's an all-American startup dream, but one that the Brits have taken to heart and then some.

This new infographic from BLiNQ Media, who have recently opened an office in London, shows Facebook penetration in the UK (49%) leads the US (48%). OK, so obsessed might be going a bit far, but safe to say, we're fans despite any privacy concerns.

Whilst luxury brand tops the chart in the UK, it's Starbucks in the US, the other 4 top brands are all confectioners: Skittles, Cadbury Creme Egg, Cadbury Wispa and Maltesers.

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5 October 2011 by Sam Michel

Running Lean with Ash Maurya

Running lean is a systematic process for building successful products. Most startups fail. Not because they fail to launch what they set out to build, but because they waste time building the wrong product. Running Lean was developed through rigorous testing of Lean Startup, Customer Development, and Bootstrapping techniques.

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Date: 9 November 2011
Location: London College of Communication,, UK

Proving the ROI of Social: An Interview with Tejal Patel, Global Social Commerce, Nokia

Mic

Nokia is a brand that has never been afraid to hold it's own in the social space. No doubt as a result of this, they have a global audience of over seven million.

Tejal Patel leads social commerce at Nokia. She's passionate about the accountability and ROI of digital, and during her time with the brand she's been working to prove the value of their social efforts.

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3 October 2011 by John Horsley

Facebook Marketing Conference: New Speakers, Exclusive Research & Early-Bird Ends Today

Stopwatch by Toby Bradbury

Today is the last chance to grab an early-bird ticket to this week's Facebook Marketing Conference on Thu 6th Oct. We know everyone works late, so the early-bird lasts until midnight.

Early-bird tickets start at just £199+VAT+booking fee with the chinwag discount code, saving £100 off the regular price. And for those interested in the Facebook Marketing Bootcamp workshop on Wednesday, there's just one ticket left.

The full programme is up on the website with a few last-minute additions helping us to take an in-depth look of the impact of the f8 announcements. It's going to be a busy day with 30 speakers from leading brands and agencies, discussing the strategies of getting ROI fro Facebook Marketing.

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3 October 2011 by Sam Michel

What the f8 Facebook Conference Announcements Mean for Brand Advertisers

Brand by Rupert Ganzer

The impact of Facebook's announcements at f8 are still being digested, Mat Morrison, Head of Social Media at Starcom MediaVest and a speaker at Chinwag Insight: Facebook Marketing this week, takes a look at what these changes mean for brand adverisers.

Despite reaching half a billion Daily Active Users (DAU), Facebook's real value lies not simply in its reach, but in the depth of the data that it holds about that audience.

Much has been written about Facebook being driven by competition from other social networks, but it should be remembered that the real competition is not for users' time and attention, but for advertisers' budgets.

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2 October 2011 by Chinwag Team

Digital Fundraising & Campaigning

A One-Day Conference, 1 December 2011 The Ibis, London, www.digitalfundraisingconference.com Plus! Mobile Engagement & Fundraising 101 Workshop 2 December 2011, www.thirdsectorworkshop.com

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Date: 1 December 2011
Location: The Ibis Hotel, UK

Simon Says: Facebook is NOT Charging

Facebook Credits

The news hit my mini-feed like a ton of bricks. The truth is scarier than any horror film you've seen this year...

Facebook is changing and about to start charging it's users.

We've known for a while the company isn't as profitable as it needs to be and it's looking into an IPO. But is this move right for the company?

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28 September 2011 by Simon Caine

20 Oct. London: Bus. Development China, by Guilian Zhang, deputy mayor Yangzhou

This event will cover: * How to recognize market opportunities in China * How to spot and avoid the minefields in China’s economic, cultural, and political context * How to capture the market demand and build meaningful relationships in China’s business world

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Date: 20 October 2011
Location: Regus Portland House, UK

5 Oct. London: Michael Blakey (investor) teaches entrepreneurs on Funding!

Learn the Funding do's & dont's from Michael Blakey (informal) and Charles Delingpole (serial entrepreneur). Tips & tricks from the best in the field and meet with other entrepreneurs, legal advisors and informals. Send me an email, and I will put you on the list for free! www.efactor.com/fundingviews

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Date: 5 October 2011
Location: Regus: Broadgate Tower Conferencing, UK

Webcast: Harnessing the power of online communities - Innovation in customer engagement

Online communities can be a great tool market research, brand advocacy or customer loyalty, and this Toluna webcast will show you how to create and manage those communities.

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Date: 5 October 2011
Location: Online, UK

London Connected TV Event

This event is free to attend. Registration starts at 3pm, the event starts at 5pm followed by drinks and canapés. To RSVP please visit: http://www.iabuk.net/en/1/internetmarketingeventsconnectedtv.mxs

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Date: 13 October 2011
Location: Interactive Advertising Bureau (IAB), UK