branding

Come along to Chinwag's Careers Day at Digital Shoreditch next week (23rd May), where you'll be able to meet the industry's leading employers including agenices, top brands and exciting start-ups.

If that wasn't reason enough, you'll be able to improve your job-hunt with a brillant programme of advice sessions, with Portfolio Reviews from Vitamin T, CV Surgeries with Chinwag Jobs and Creativity & Ideas Workshops by Hyper Island.

There's limited space, so make sure you book now!

The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing?

The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing have paid enormous dividends for both of those brands, so why the apparent contradiction?

The wonderful guys (and girls) at Ravensbourne have helped us during two Social Media Week London's, Feb 2011 and this February just past.

On the 13th & 14th June, Ravensbourne2012 will be opening its doors to industry and the public, to showcase London’s brightest new graduates. The two day festival, organised and designed by the student body, is a chance to see a collaborative showcase of graduate work, alongside other outstanding live events and installations. A graduate show like no other. And the invite is extended for you to attend.

Budding brands and those with gazillions of fans alike have one thing in common - a hunger to give things away.

When you're looking at a report suggesting that the start-up cost of client acquisition through AdWords or traditional marketing is nearly always higher than the initial purchase price of your product, it's extremely tempting to brainstorm your way down to the lowest form of marketing...the give-away. Let me argue that we must not and should not go there.

Thinking Digital (29th - 31st May) is a three-day event drawing together exceptional talent from the worlds of technology, media, science, industry and the arts. 

It attracts speakers from around the world, who to come to Gateshead to share their wisdom and experiences to encourage us all to pursue our passions and dreams. 

We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £330.00.

Entering the competition couldn't be easier, simply follow the link below, complete the form and a ticket could be yours.

UKTI Trade and Investment are running a high profile Trade Mission to China from 28th May - 1st June 2012, led by Lord Green, Minister of State for Trade & Investment.

The multi-sector mission is timed to coincide with the China International Fair for Trade in Services (CIFTIS) and will also include a "UK Day" Showcase with networking and bespoke b2b meetings, networking with Chinese government officials and more.

To apply, complete this application form and return to Allegra at B-to-B (details on form or below). Closing date for applications is Friday 20th April.