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What's Happening to the Memesphere, hosted by Jam's Kate Miltner (@katemiltner) took place on Monday 24th September at the Sport, Entertainment & Culture Hub at Engine. Catch up with the livestream below.

Memes used to be the province of an internet subculture based around sites and forums like 4chan and Something Awful. But over the past few years, memes have gone from “inside jokes your friends don’t get” to a key element of cultural discourse and a part of the mainstream news cycle. During the session, Kate Miltner discussed how the memesphere has evolved, where it might be going and what these changes mean for the online cultural landscape.

This is a Guest Blog Post by Unique Digital.

On the 27th of September, Unique Digital showcased the new KETTLE® Chips social media campaign live at Social Media Week London.

'Chopped, Diced and Sliced' mirrored what is happening within KETTLE® Chips online social environment at an offline event, showcasing a 360 degree view of the planning, strategy, process and implementation of the new social campaign.

The first half of the event covered KETTLE® Chips social brief, new product launch and objectives giving you a taste of the entire process from the initial concept. This was followed by Unique Digital's creative response, media planning and new innovations within social media.

With four fashion events and the chance to win a trip to LA...Fashion is in the air!!

This Thursday, 27 Sep, Social Media Week London will be holding it’s fist ever Fashion Day supported by Nokia at the Sport, Entertainment & Cultural Hub @ Engine.

Highlighting the impact of social media in the fashion industry, new trends, challenges, the future, and much more will be featured during SMWLDN fashion day.

The day will be split in to four sessions focusing on different areas as depicted below:

Social Media Week September is almost upon us, next week, and for one year only, London’s playing host to its second week-long festival of all things social.

There’s stack of events, virtually of them free, to choose from, but with just a couple of days to go, spaces are getting snapped up fast. Fortunately a whole heap of events have been added in the last few days.

In a bid to find to navigate the schedule and provide a few pointers, I’ve rummaged through the list of events and picked out a few choice nuggets in a range of topics. Enjoy perusing them, and make sure you snap up a ticket quick smart!

On to the events...

SMWLDN is holding its first Fashion Day, kindly supported by Nokia, on Thurs 27 Sept from 9am-6:30pm at the Sport, Entertainment & Cultural Hub @ Engine.

Fashion Day, powered by Nokia, takes an in-depth look at the impact of social media on the fashion world. Taking it from the perspective of designers, journalists, and high street brands. How is data shaping the business? How new social networks such as Pinterest, and Fancy influencing the industry? All these questions and more will be addressed in this fashion-devoted day!

The day will be split in to four sessions focusing on different areas, starting with trends, followed by social media best practice, we'll then be taking a lunchtime break where some of the UK's leading fashion start-ups will be showcasing their wares. After lunch, we'll look at engagement and influence and finally, the social future of fashion.

If that's not enough, there's also a fantastic competition where you could win a trip to LA! More below...