branding

There is an innate feeling in all of us to achieve progress, to advance, to solve problems. Emerging technologies have changed how we communicate and engage with the world.

We can now share our passions openly and across cultural and geographic boundaries.

One voice can ripple to millions.

Change is happening everywhere. Startups are disrupting entire industries and scaling their businesses globally. Tyranny, injustice and unethical behavior are being exposed. Groups are self-organizing to take positive action. Transparency, accountability, information sharing and collaboration are accelerating progress to levels never before seen.

A new report from The Beans Group reveals how to engage and influence a major slice of the youth market: freshers.

It's launched at the annual Youth Marketing Strategy conference in April.

Wrapping up SMW London, on Friday, September 28 2012, was our Tech 4 Good Showcase.

It featured social innovators showcasing their startups as part of our Disruptive Social Innovation Day, exploring how social media platforms, tools and technologies can be used to create social good.

Contributors included FairPhone, the world’s first ethically made mobile handset; #wewillgather, an initiative to get people together to do good things, as inspired by the upsurge of ad-hoc volunteering in response to the London riots, and DrDoctor, a start-up changing the way hospitals and patients communicate using mobile technology.

In this session, Ross Nichols of The Daily Mail Group, Adam Stewart of Play.com, Carie Lewis of The Humane Society of the United States, Craig Hepburn from Nokia, and Richard Jones, CEO of EngageSciences, discussed how social marketing is changing, and the processes organisations need to put in place to generate real world value.

Communicating with markets has never been easier. But those who have the skills to create direct and compelling dialogue are in a tiny minority.

This session takes you on a tour of Share This - the best-selling social media handbook for PR professionals from Chartered Institute of Public Relations, tackling topics including:

Hosted at Hub Westminster on Wednesday, 26 September 2012, the SMW session Social CRM- A Practical Look at What it is and How to Get Started, explored the big questions:

• What it Social CRM? 
• What are the benefits?
• What are the barriers? 
• Is anyone using it? 
• How do I get started?

Sponsored by NixonMcInnes, the social business and digital innovation consultancy group, the session focused on the realities brands face when thinking about social CRM.