advertising

advertising

Understanding Mulitplatform

An introductory workshop to cross platform media production. This workshop will provide an understanding of existing and multiplatform media, vital for enhancing career success.

// more

Date: 9 October 2010
Location: Princess on Portland, UK

Fresh Business Thinking LIVE!

Fresh Business Thinking LIVE! brings together a host of experts under one roof for one day in September covering all the essentials that will enable you to grow or improve your business.

// more

Date: 8 September 2010
Location: Old billingsgate, UK

London Mobile Payments Networking Evening

Few of us around ( 25 confirmed) is getting together on the 2nd August. If any wants to network over a beer then come along to the below address on the 2nd of August. We have also managed to confirm few speakers, all from different sectors, all highly involved in mobile payments and e-commerce, Entrance is free.

// more

Date: 2 August 2010
Location: Barley Mow, UK

ad:tech London

ad:tech London: think strategy, not just technology! Meet with Google, YouTube, facebook and Twitter.

// more

Date: 21 September 2011
Location: National Hall, Olympia, UK

LeadsCon East

LeadsCon East will continue the tradition of bringing together leading minds from the premier companies in the online customer acquisition space. It will also serve as a intellectual & physical gathering point for those with an interest in not just the tactics of online customer acquisition but gaining a better grasp of performance-based marketing.

// more

Date: 26 July 2010
Location: Marriott Marquis, US

Old Spice Man's Mad Social Skillz

Old Spice Man Youtube Screenshot

I can already picture a new shelf being added to the awards cabinet at Wieden + Kennedy, following the Old Spice campaign. Let's take in some numbers:

In 48 hours, the team led by Brit, Iain Tait, produced 200 videos and wracked up 6,839,830 YouTube views (at time of writing ~72hrs from launch). The media coverage has been almost universally positive, even daring to engage with the notorious troublemakers at 4chan.

// more

Facebook Killing Online Advertising?

Facebook Advertising Screenshot

OK, so the title might be over-stating the case just a fraction, but the value of the good old-fashioned display advert is certainly suffering.

A recent comScore study claims that while Facebook and MySpace represent 20% of total US display advertising volume, they only represent 5% of total value. In total, the social networks are depressing average CPMs (cost per thousand impressions).

Social networks are averaging just $0.56 CPM compared to $2.43 average. Take Facebook and friends out of the equation and the CPM rises to $2.99.

// more

MADE in 48 Hours

Whether you are at the setup stage of the business or you are an established entrepreneur, digital marketing is the answer to problems your business might be facing. Made In 48 hours will equip you with all the necessary skills and knowledge to create an online presence and drive your business growth.

// more

Date: 10 September 2010
Location: Sheffield Hallam University, UK

UX Brighton 2010

A one day conference with an emphasis on designing for behaviour. We'll be learning how behavioral economics, cognitive psychology and linguistics can provide a clearer understanding of what goes on inside our customers' heads and inform better design. Get your ticket now: http://2010.uxbrighton.org.uk

// more

Date: 13 September 2010
Location: Sallis Benney Theatre, UK

The Small Business Guide to Effective Social Media Marketing

The Small Business Guide to Effective Social Media Marketing, an insight-packed workshop that takes you through the 7 steps for building and maintaining an effective marketing presence on free social media platforms like Twitter, LinkedIn, Facebook and blogs is brought to you via the LEAD programme at the University of Salford.

// more

Date: 1 July 2010
Location: University of Salford, UK

a4uexpo London 2010

We'll cover the very latest hot topics, challenges and opportunities within our industry on a Pan UK basis. Our aim is to educate, inspire and motivate – empowering you or your company to increase ROI from the channel either as a publisher, advertiser, search specialist, agency or network.

// more

Date: 11 October 2010
Location: ExCel London, UK

Affiliate Summit East 2010

Affiliate Summit East, the premier affiliate marketing conference, is taking place August 15-17, 2010 in New York City.

// more

Date: 15 August 2010
Location: Hilton New York, US

FMCG forum

This event will address the key challenges in providing a competitive advantage for your product by showing you how to reach the consumer at the right time and how to build a believable brand in the online space using display advertising, search and social media.

// more

Date: 13 July 2010
Location: IAB Offices, UK

IABUK Social Media Forum

So we at the Internet Advertising Bureau fancied doing something a little different to change the formula and break the conference mould. Please join us on Thursday 8 July for some hardcore learning and worthwhile co-creating to help you understand the true power and reality of social media.

// more

Date: 8 July 2010
Location: LBI Offices, Atlantis Building, Truman Brewery, UK

Being Local

A half-day workshop and case study session that will showcase advancements in local services and provide organisations delivering or developing ‘local’ services (advertising agencies, Media, TV, News, local & central government, web businesses, directories, local businesses and local services) with a framework for developing them.

// more

Date: 6 July 2010
Location: London - TBA, UK