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Sheffield Wired City Reconnected events are ‘collaborative’ business networking events aimed specifically at the digital, creative & ICT businesses who are interested in business solutions and collaborations

Liverpool Wired City Reconnected events are ‘collaborative’ business networking events aimed specifically at the digital, creative & ICT businesses who are interested in business solutions and collaborations

A weekend workshop that addresses common business issues in web and tech companies through a no-nonsense approach. Topics covered will include how to choose the right programmers, how to manage software projects, and how to conduct effective online marketing.

This workshop will focus on how to build revenue models ranging from freemium models, subscription, to b2b2c options.

All businesses want to show up first in an organic search on Google and Bing, but how can you achieve this? This workshop will give you an overview of effective techniques and show you how to get ahead of the competition and increase your customer base and revenue.

In this workshop, we hope to help you discover appropriate ways of fundraising for your company, such as: when and when not to go to a venture capitalist; methods for designing a fundraising strategy, and common issues to watch out for.

This workshop will introduce Google Analytics and explain how to use it effectively and how to integrate it into marketing campaigns. Other analytics tools will also be considered, and participants will be given advice on how to analyze the origins of their web traffic and convert their traffic into sales.

The first workshop in the Online Business Essentials series provides an introduction to the skills required for putting a business online and creating an online presence.

To optimize return on investment you need to measure how users react to campaigns and most importantly what makes a visit into a sale (conversion). In this workshop we will introduce tools and techniques used analyze web traffic.

This workshop will explain how to pick the right key phrases that best fit your business, identify who your searchers are, and which search engines would be best used to draw them in.

Back for the third year running, the IAB travel forum will provide travel brands with the tools to engage with their audience in order to stay one step ahead of the competition.

Come and see what's new and good in the latest version of Adobe Creative Suite 5. Covered in these sessions will be Design : Photoshop, Indesign, Illustrator, Acrobat Web : Flash, Dreamweaver, and Flash Catalyst

This innovative music journalism course aims to engage a breed of writer who has the drive and talent to steer a new anti-churnalism campaign - with our help.

With millions of members sharing information and expressing their preferences every day, social networks are breaking new ground in marketing & targeted advertising. As a result, some marketers are producing impressive results. The question is: are you making the most of this revolution?

Social Media Advertising will bring together social media companies, marketers and brands to discuss the latest tools and techniques for running effective social media advertising campaigns.