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What the f8 Facebook Conference Announcements Mean for Brand Advertisers

Brand by Rupert Ganzer

The impact of Facebook's announcements at f8 are still being digested, Mat Morrison, Head of Social Media at Starcom MediaVest and a speaker at Chinwag Insight: Facebook Marketing this week, takes a look at what these changes mean for brand adverisers.

Despite reaching half a billion Daily Active Users (DAU), Facebook's real value lies not simply in its reach, but in the depth of the data that it holds about that audience.

Much has been written about Facebook being driven by competition from other social networks, but it should be remembered that the real competition is not for users' time and attention, but for advertisers' budgets.

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Digital Fundraising & Campaigning

A One-Day Conference, 1 December 2011 The Ibis, London, www.digitalfundraisingconference.com Plus! Mobile Engagement & Fundraising 101 Workshop 2 December 2011, www.thirdsectorworkshop.com

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Date: 1 December 2011
Location: The Ibis Hotel, UK

Webcast: Enhancing the power of pay-per-click

Learn how to get the best return on pay-per-click with this Lead Forensics webcast.

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Date: 12 October 2011
Location: Online, UK

The Guardian's Changing Advertising Summit 2011

MediaGuardian Changing Advertising Summit 2011 guardian.co.uk/advertisingsummit October 20, CBI Conference Centre, London Register with a colleague and save 30%

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Date: 20 October 2011
Location: CBI Conference Centre, UK

20 Oct. London: Bus. Development China, by Guilian Zhang, deputy mayor Yangzhou

This event will cover: * How to recognize market opportunities in China * How to spot and avoid the minefields in China’s economic, cultural, and political context * How to capture the market demand and build meaningful relationships in China’s business world

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Date: 20 October 2011
Location: Regus Portland House, UK

5 Oct. London: Michael Blakey (investor) teaches entrepreneurs on Funding!

Learn the Funding do's & dont's from Michael Blakey (informal) and Charles Delingpole (serial entrepreneur). Tips & tricks from the best in the field and meet with other entrepreneurs, legal advisors and informals. Send me an email, and I will put you on the list for free! www.efactor.com/fundingviews

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Date: 5 October 2011
Location: Regus: Broadgate Tower Conferencing, UK

Simon Says: Foursquare is the Best Platform for Small Businesses

If you own a physical location for your business there’s a large number of options available to you to drum up new business; Groupon and Foursquare are two that spring to everybody’s mind. But I don’t think anyone should be recommending daily deals.

In my eyes Groupon shows that local deals work. But that’s all it does. They are experimenting with Groupon Local which will aid local businesses in generating new customers at low points of the day, but at the moment Groupon but it is still based on the daily deals model, with none of the “social” elements.

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London Connected TV Event

This event is free to attend. Registration starts at 3pm, the event starts at 5pm followed by drinks and canapés. To RSVP please visit: http://www.iabuk.net/en/1/internetmarketingeventsconnectedtv.mxs

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Date: 13 October 2011
Location: Interactive Advertising Bureau (IAB), UK

Trends+

Trends+ event brings you the unique opportunity to explore and gain a 360° view on a well-balanced blend of trends and ideas that are actively shaping your future consumers. With heaps of forward thinking and a wealth of visionary ideas, you are bound to leave this event in-the-know and inspired!

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Date: 1 December 2011
Location: Central London, venue TBC, UK

a4uexpo London 2011

a4uexpo London is the UKs largest Affiliate and Performance Marketing conference. We provide a diverse agenda including both informative and interesting conference sessions a buzzing exhibition hall and both formal and informal networking opportunities.

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Date: 18 October 2011
Location: Hilton London Metropole, UK

Digital Marketing London - The Law And Social

This months Digital Marketing London get together includes a presentation about how social media has changed the way the law works and is applied and will cover what we need to know as marketers and net citizens!

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Date: 27 September 2011
Location: Zigfred Von Underbelly, UK

Facebook Developer Garage London f8 2011 special

Facebook are holding f8 (their developer conference), for the fourth time on Thursday 22nd September in San Francisco. The event starts with a 90 minute keynote, and as we've done in the past, we're holding a special event in London where we will screen it live for everyone who can't make it over there.

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Date: 22 September 2011
Location: Glaziers Hall, UK

Facebook Marketing Bootcamp

This day-long workshop, taking place at Channel 4's offices in London, will explore the practical side of the tools, tactics and best practice of Facebook Marketing. Find out how to use the tools to achieve that all-important ROI.

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Date: 5 October 2011
Location: Channel 4, UK

Dog Digital social media drop-in surgeries

Digital communications agency Dog Digital is pleased to announce the launch of a series of social media drop-in sessions to coincide with Social Media Week Glasgow. Dog Digital’s Social Media Week Glasgow social media surgeries are free to attend and will take place between 12.30pm and 2pm, from Monday 19 September to Friday 23 September, 2011.

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Date: 19 September 2011
Location: Dog Digital Head Office, UK

Mad Men to Math Men London

MediaMath's acclaimed Math Men panel series returns with our London debut - featuring marketers like Vincent Potier from Vonage, Justin Pearse from NMA, Jed Nahum from Microsoft, Guy Phillipson from IAB and Joe Zawadzki from MediaMath.

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Date: 21 September 2011
Location: The Hospital Club, UK