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When it comes to the ePrivacy Directive, the first step towards getting compliant will be in admitting that you have a law to deal with and it's not going away.

Evidence of innovation on your part with regard to transparency - doing something meaningful to advance dialogue with your consumers, explaining how and why you are using their data - will put you in a strong, defensible position come the deadline for compliance in May 2012.

Google+ started life as an attempt to be another Facebook. If I am honest it did a better job - but then again, it's not hard to stand on the shoulders of a giant (metaphorically speaking). The problem with Google+ is it doesn't offer anything additional to Facebook on first viewing.

Google+ is beautiful and easier to use than Facebook - my mum could set up an account on her own which is saying something. But after half an hour she was back in Facebook. Why? None of her friends were using Google+.

So does Google+ stand a chance? Until recently I would have said no.

TV is dead.

By "TV" I mean the scheduling, and by "dead" I mean it is on its last legs. With on-demand tv and a flood of illegal files flouting around forums minutes after shows have aired it's only a matter of time until all TV is on-demand, and more importantly social.

You can currently share links to TV shows on social sites but this is limited. You can also take part in real-time conversations about TV shows on Twitter, but this isn't always as formalised as it needs to be.

If you operate a business that uses cookies - for example, to track and target online behaviour - and you’re located within the EU, now is the time to get educated on the ePrivacy Directive. It’s a law, and compliance with it will start being enforced soon. In the event this is all news to you, let me explain.

The ePrivacy Directive stipulates that businesses must gain consumer consent before collecting or using their data. It applies broadly to cookies used for third party behavioural advertising and virtually any other ad-related purpose including analytics, optimisation and attribution. The scope is wide enough to implicate every site and every ad delivered in the EU.

Square is a company that caught my eye just over a year ago. If you’re not familiar with it, you should be. It’s an iPhone / iPad app that lets you receive credit card payments. The start-up (if you can call a company which transfers more than $3 million per day a "start-up") has recently received investment from Richard Branson and is "looking into international expansion in 2012", this excites me greatly, here’s why...

The figures are enough to make your head spin: in the first half of 2011 Facebook revealed it had doubled revenue to $1.6 billion - with $500 million of that pure profit - and is on track to exceed $4 billion by the end of the year. Not bad for what began as an online college yearbook.

Facebook's astonishing growth in revenue is closely tied to user growth. The network has accrued a greater number of users than ever before, rising to over 800 million worldwide, extending to diverse demographics and locales, and enabling advertisers to reach and engage consumers with utmost precision and frequency.