talent

Got some data chops? Job hunting in 2014? Looks like it's going to be a good year for you according to recent data from OMI. Across the industry, marketers said that the biggest skills gap in their organisation was analytics with mobile marketing in second place.

In agency-land the talent gap for those with mobile skills was even starker with a 43% talent gap with analytics coming in at 30%. For recruiters and HR professionals this tells a story that's already familiar with organisations hard-pressed to find these skills.

Bringing a whole new meaning to the phrase "a child could do that", Canadian ad agency, Grip Limited, celebrated their 10th birthday by putting 10-year-olds in charge for the day, working for real clients.

The results weren't too far off the normal day-to-day ad agency life - naps, games, junk food, creative ideas...and they made some actual ads too.

We've been so busy here interviewing that I forgot to post this weeks ago! Anyway, here goes part 2 of finding & attracting talent ...

Once you think you have the ideal CV, the most common next step is the interview.

2004-2008 A Partial Potted (UK) Web Media History:

Code orange alert: 2004. Sector has stabilised. Huge relief. Optimism. Hiring people. 2005. Excitement. Clients pupils are dilating... Upswing! Much client business incoming. Broadband upsurge. Money flooding into interactive advertising.

What am I talking about..? We all work in a fantastic, fast moving industry where people are key to the success & growth of our businesses.It is ultimately their talent and skills along with their enthusiasm, creativity and thirst for knowledge which results in increased revenue & profit.