psychology

Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.

Thank you to all that attended the long awaited Chinwag Insight: Psychology of Online Influence conference yesterday.

The afternoon was jam-packed with brain-busting insight from some of the leading experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during Social Media Week London in February.

Amongst the sea of information, here's a few of our favourite pointers on tackling online influence:

• 1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.
• Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.
• Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers
• Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%

We're delighted to announce the latest additions to Chinwag Insight: Psychology of Online Insight Conference! Joining the lineup is: 

Craig Sullivan 
Group eBusiness Manager at Belron (aka AutoGlass)
'Psychology: changing behaviour, increase conversions, cut costs'.
Craig is going to explain his love of studying customers and testing new products, services and page designs on 28M+ website visitors. Using  psychological principles, he'll explain how you can change consumer behaviour, increase conversion rates and lower running costs. 

Martin Talks
President of Digital at Draftfcb
Martin will be talking about 'Why Emotion Drives Your Bottom Line'.

Stuart Battersby and Matt Purver
Co-Founders of Chatterbox
Stuart and Matt will discuss  'Using conversational analysis to understand influence and interaction'.

The Earlybird is due to fly the nest! Yes, Earlybird tickets (at only £149*!) for Chinwag Insight: Psychology of Online Influence end this Friday 20th April, so make sure you snap yours up before it's too late!

// Buy tickets now!

The latest in the Chinwag Insight series, the Psychology of Online Influence, will be a half-day conference taking place on Thursday 3rd May.

With top speakers such as Nathalie Nahai (The Web Psychologist), Dr Barbie Clarke (Family Kids and Youth), Elizabeth Kessick (JustGiving), William Higham (The Next Big Thing) and more sharing their insight, you'd be a fool to miss out!

You may well have heard about the latest in our Chinwag Insight series, the Psychology of Online Influence, taking place on Thurs 3rd May. You'll be glad to know we've recently added to our impressive speaker line-up.

Along with our previously announced speakers, we'll be joined by the wonderful Elizabeth Kessick, Head of Insight at JustGiving and Dr Barbie Clarke, Founder and Managing Director of Family Kids and Youth.

The first batch of early-bird tickets have just been released for Chinwag Insight: The Psychology of Online Influence, a half-day conference on 3rd May in London that uses psychology to help marketers understand influence, decision-making, behaviour and intent.

An afternoon spent extracting meaning from a sea of numbers? We're looking forward to it, too! What better time to grab an early-bird ticket and for Chinwaggers (you'll need to login, or register if you're not a member already) there's a limited-time special offer to save an extra £50.

Following on from the successful session during Social Media Week London, Chinwag is excited to announce a half-day conference, The Psychology of Online Influence taking place in central London in early May 2012, with tickets going on sale next week.

Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.