psychology

The Chinwag Psych event is coming up fast - do you have your ticket? 

If you do, you’ll witness a compelling investigation inside the human mind, and how the results can be applied to business.

One of the speakers to catch is Benjamin Ellis. As the principle CEO of two businesses, Redcatco and SocialOptic, he has his eye on how people can work together better and which software can provide the insights on how that happens.

Chinwag Psych's very own Nathalie Nahai has given us a taster of what she'll be talking about at the conference. Have a read about the importance of a website's design and how it can influence what customers buy.

The background image and colour of your site can prime consumers, claims new research.

With a boom in commercial websites and the range of products on offer, how do we decide what to buy?

Chinwag Psych (@ChinwagPsych) is fast approaching and we have more speakers to introduce you to. 

May 9th is the date and Chancery Lane the place. 

The full day conference is jam packed full of case studies, theory, insight and plenty of practical advice centred around the latest thinking and application of psychology, neuroscience and machine learning.

Two heads are better than one, or so the saying goes.

Chinwag Psych is hosting a conference on May 9th exposing the secrets of neuromarketing, big data and machine learning, leaving science fiction to the silver screen.

Nathalie Nahai - The Web Psychologist is speaking at Chinwag Psych she is also hosting a masterclass on April 17 with Jo James bringing you their expertise to optimise sales through your website.

We have partnered with Nathalie to offer all you Chinwaggers a special ticket for both events for just £499. Get them while they are hot.

Richard Millington writes about the elements that are crucial in building online communities. He maintains that if you can identify and isolate the elements in successful communities, you can apply them to develop others successfully.

Implementing the following factors will enable the strength of the online community to rapidly improve.

Dr. David Stillwell is Science Director at Cambridge Personality Research, and will be speaking at Chinwag Psych on May 9th. Concluding his discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative...

Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open.

Resolution is relatively high – down to the millimetre range. It can also view deep brain regions as easily as areas on the surface. But it’s not without limitations.

Dr. David Stillwell is Science Director at Cambridge Personality Research. He will be speaking at Chinwag Psych on May 9th, but here’s a preview of his thoughts on the role of tracking Neuromarketing.

Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, while companies such as NeuroFocus use caps covered in electrodes (EEG) or magnetic scanners (fMRI) to find out what we’re really thinking.

Professor Karen Pine is part of Chinwag Psych. She has previewed the event by talking about her project, Do Something Different.

I told a story recently about Mr. West, a teacher whose geography field trips consisted of him telling pupils, “Get as far away from this classroom as you can.”

My friend Jon was one of those pupils. At the age of 12 he and his mates hitchhiked 120 miles to Norwich. Mr West had told the boys to call him and reverse the charges. Yet when the operator announced the caller’s name and location, he refused the call.

There are many psychological drivers that govern the way we share, says Natalie Nahai, aka The Web Psychologist. These subconscious principles can be useful in creating compelling content. Here, ahead of her appearance at Chinwag Psych, she examines three of the most effective:

Social Validation

Social validation refers to our desire to develop ‘meaningful social relationships, and retain a favourable self-concept’ [1].

Chinwag Psych (@ChinwagPsych) is coming to London on Thursday May 9th. 

It is a conference and online publication covering psychology, neuroscience and machine learning for business and marketing.

A limited number of Early Bird tickets are now available. Get your tickets here. 

We are excited to be able to announce our first two speakers. Here come the girls...

Big data is big, obviously. It’s huge, in fact with the amount of information pouring out of social networks, ecommerce systems let alone those that run our ‘real lives’ the challenge of figuring out what’s happening is almost insurmountable.

This time last year we started to explore how the worlds of psychology, neuroscience and machine learning could help techno-numpties like me to apply some of this high-fallutin’ brain science to business. From influence to behaviour to understanding emotions, there’s plenty to take on board.

Chinwag Psych was born, bringing together the leaders in this emerging world where academia and business combine in large part powered by digital and social media.

Blue Eyes, Blue Suade Shoes or maybe you're just Blue (Da Ba Dee, Da Ba Daa) - it seems this shade is top of the charts in more ways than one.

As the lovely Nathalie Nahai mentioned at her Psychology of Online Persuasion book launch last week, blue is a very popular colour for the web - and that's now been backed up by TemplateMonster.com's new infographic, "Coolness of Blue in Web Design" below, looking at it's influence on genders, cultures and more.

And if you missed out on our latest psychology event, keep your eyes peeled for our 2013 events schedule announcement coming soon!

We're delighted to announce the line-up for what promises to be an insightful panel at this Wed's Chinwag Live: Webs of Influence event.

The panel spans the worlds of psychology, neuroscience and behavioural economics and there'll be plenty of time for audience Q&A, featuring Sarah Wood, Co-Founder of award-winning social video platform Unruly, Dawn Smith from Digitaria, the driving force behind KONY 2012's viral campaign, Jon Murphy from Oban Multilingual an expert in country-specific SEO and cultural insight and Rob Tezska, Cognitive Pyschologist and Science of Magic PhD student.

The debate is chaired by Nathalie Nahai, The Web Psychologist and author of Webs of Influence: The Psychology of Online Persuasion. Nathalie will kick off the session with a whistlestop tour of some of the highlights from her book.

We don't like to hang about - so immediately after a wonderful Social Media Week London, we're jumping right back in with a thought-provoking Chinwag Live session next Wednesday 10th October.

Join us from 6 - 8.30pm for the launch of Webs of Influence: The Psychology of Online Persuasion, the new book from award-winning web psychologist Nathalie Nahai, with a panel discussion, networking drinks and the chance to grab a signed copy of the book.