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A new report from The Beans Group reveals how to engage and influence a major slice of the youth market: freshers.

It's launched at the annual Youth Marketing Strategy conference in April.

In this session, Ross Nichols of The Daily Mail Group, Adam Stewart of Play.com, Carie Lewis of The Humane Society of the United States, Craig Hepburn from Nokia, and Richard Jones, CEO of EngageSciences, discussed how social marketing is changing, and the processes organisations need to put in place to generate real world value.

Youth Marketing Strategy is back for its third year, bringing together the best minds, top brands and edgiest agencies in youth marketing.

There is an exciting schedule overflowing with opportunities to gain insight, network with industry peers, and grab inspiration.

With speakers confirmed from Facebook, Econsultancy, Jägermeister, Nokia, and Milkround, we are confident the event will boost your next youth marketing campaign.

We’re delighted the organisers have offered 2 lucky Chinwaggers the chance to win a free conference ticket worth up to £774.

When it comes to popularity with Social Media Platforms it may be a case of slow and steady wins the race. We all know Facebook was the speedster Hare but who would have thought that Google+ is our plucky little turtle?

Globalwebindex latest research surfaces results that might raise a few eyebrows amongst social media marketers.

"Married people who like Prostitutes", "Single women who live nearby and who are interested in men and like Getting Drunk" are just two of the searches unlocked by Facebook's new Social Graph Search. For that first search, there's even the option to list their spouses.

As the saying goes, "with great power comes great responsibility". Safe to say, opening the endless mountain of personal data on Facebook to user search is a bold business move, but as programmer Tom Scott proves, there's mischief to be made.

In Facebook Marketing ROI, Panelists from Nokia, The Social Partners, Play.com, The Humane Society of the United States and EngageSciences discussed how social marketing is changing and the processes organisations need to put in place to generate real world value. The social media managers of today could be the CMOs of tomorrow if they are able to help their organisations leverage the opportunity that marketing on Facebook represents to the bottom line. Tune into the livestream to see some of the strategies that leading brands are implementing and the results they are getting.

What a bizarre couple of weeks for the image conscious, or at least the photographically-minded, first Instagram severs it's close ties with Twitter, then ratchets up user anger with a dramatic changes in its terms, enabling it to sell users' photos.

Meanwhile, over at Flickr, the once beloved haunt of pictures the product development wheels have cranked into high gear with numerous updates including a well-received and surprisingly snazzy mobile app.

Developing a Digital Strategy in a Social World took place on Weds 26th Sept at the Advertising & Marketing Hub at Facebook. Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media.

How do the world’s leading digital strategists plan, develop and maintain a coherent brand in such tumultuous times? Tune into the livestream below and catch up with our expert line-up of strategists who handle some of the world’s leading brands as they navigate the rigours of a changing digital landscape. Panelists at this session included Sonia Carter (Kraft Foods Europe), Justin Pearse (Bite Communications), Johannes-Tobias Lorenz (McKinsey), Craig Hepburn (Nokia) and Alastair Duncan (Alternative Genius).

Held on Tuesday 25th by Facebook at the Advertising & Marketing Hub at Facebook, this session was designed to inspire both brands and agencies to engage their customers in highly effective ways on Facebook and covered:

• Creative best practices for reaching and engaging audiences on Facebook
• How to measure success and ROI of your activities

Eric Edge (Head of Marketing Communications, EMEA, Facebook) discussed creative best practices for reaching audiences on Facebook and Alex North (Measurement Partnership Lead, EMEA, Facebook) presented an overview of how to measure the success of your Facebook activities. Check out what they had to say in the livestream below.