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This Tuesday (17th July) we held our second Facebook Marketing Bootcamp at We Are What We Do in London. With Facebook trainer, Tania Jackson of Red Idea on hand, the day-long workshop aims to provide a hands-on and more personalised approach where attendees can learn what they can do to improve their techniques and strategies and how to do it.

We thought we'd share just a few things we learnt from Tuesday's Bootcamp.

Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.

With two weeks left to go 'til Facebook Marketing Conference (18th Jul, ICO Conference Centre, London) we're very pleased to announce more amazing speakers joining our line-up from the likes of Cadbury Dairy Milk, Manchester City FC, TBG Digital, GlobalWebIndex and We Are Social.

That's in addition to our already super line-up: we'll be hearing from Nokia, BBC Worldwide, Yorkshire Tea and more! Find out more about our new speakers below.

There are a few tickets remaining, which you can get your hands on for only £145 + VAT. Check out the Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference and if you fancy coming along to both the Facebook Marketing Bootcamp and Conference, grab a combo ticket for just £395 + VAT. Book your place now!

In a collaboration with international online marketing agency, Distilled, Facebook have released their first video providing users with advice for optimising their Facebook Pages for search engines.

The video, "SEO for Facebook Pages" covers the basics on how businesses can optimise their Facebook Page for better ranking and more ownership of the search engine results page for keywords. Viewers are taken through step-by-step guides for a number of processes in building optimised Facebook Pages, followed by how to get links and likes. 

L2 and Buddy Media recently revealed the results of their second annual Facebook IQ Index®, with Macy's, Sephora, Lancôme, and Michael Kors ranked as "Geniuses".

The Index measures digital aptitude of 100 iconic luxury and prestige brands across Beauty, Fashion, Specialty Retail, and Watches & Jewellery on Facebook, the world's largest social media platform.