data

Data and Research - The use of data and research to make more money for entrepreneurs and artists: if you don't get your metadata right, it's likely you won't get all the money due to you.

The IAB B2B Council will be running a Webcast around the motion ‘The Great Data Debate: The Days of Buying/Renting Lists Are Dead’ with speakers from client, agency and data owner side as well as with the involvement of the chair of the IAB Lead Generation Council. Ask questions, participate in votes and learn what is working for other marketers.

We now have access to very large data sets from consumers and companies, and access to technology that makes it easier than ever to capture and store this data. This event will explore what you can do with this data, and the technical and social challenges involved.

media140 data economy is the first in a series of unique events we are hosting in London across different subject. It is a participartory experience with speakers providing 20 minute presentations with discussion and debate at the end of the event.

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