brand

Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.

The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.

Nate Elliott at Forrester published an interesting post last year about the Interactive Brand Ecosystem. Essentially he is asking whether it is time that we abandoned a TV-centric planning model and worked instead on the premise that the website sits at the heart of the marketing process.

Last week I attended the Chinwag and Our Social Times conference on Facebook Marketing which was excellent. The topic I found most interesting was Facebook’s EdgeRank, but when asked how many of us know about the algorithm, I was surprised by the lack of hands that showed.

It’s actually quite a simple concept and one all Facebook Marketeers should be aware of. The following Q&A explains all you really need to know about Facebook’s EdgeRank and how to manipulate it to boost your Facebook marketing activity.

The #NewTwitter is rolling out worldwide. Whether you have the new interface yet or not, it might be worth knowing what’s new, and what it’ll mean for you, your brand or your business.

A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.

When you first engage through sites such as Facebook or Twitter it’s very easy to be fooled into thinking that a million online followers is an end to itself, but if you haven’t at the very least considered a future strategy for turning your new online friends (followers and fans) into *real* customers, it’s highly unlikely to happen on its own.

Just as with any other marketing campaign, clear objectives should be set right from the start that can be clearly measured and analysed in order to tell you exactly how successful your activities have been.