blogging

Chinwag Psych's very own Nathalie Nahai has given us a taster of what she'll be talking about at the conference. Have a read about the importance of a website's design and how it can influence what customers buy.

The background image and colour of your site can prime consumers, claims new research.

With a boom in commercial websites and the range of products on offer, how do we decide what to buy?

Using video to boost your online presence isn’t new, but making it work across devices is a challenge for even the most committed of digital marketers.

Video marketing is often the most likely to be shared, so knowing the basics of video solutions is key.

Here are my tips to utilise its value in a marketing campaign.

TableCrowd is a social dining network where like-minded people can meet and eat. Kate Jackson is Founder.

Monday. Frantic. Meet designer to work on responsive technology, factoring in improvements which come from user feedback on our beta site.

Our application to Chinwag’s Digital Mission to New York was accepted, so we join 20 other companies to gain insight into the New York tech scene. UK Trade & Investment London is helping some companies with a grant towards the trip; I’m hoping we’re one of the chosen ones.

Ever fancied sharing your opinion on issues affecting the digital industry? Or writing about your experiences setting up overseas? Maybe you've done some research you'd like to share?

Well now is your chance, Chinwag are looking for guestbloggers - it's a brilliant opportunity to tell your company's story, share your experiences and knowledge and talk about what you're passionate about.

Search has always been a part of the social communications mix, but with the emergence of Google+ and one of Google’s recent Panda updates we have seen an increase in the convergence of these digital worlds.

Many brands are looking to spread the risk of new updates from Google and associated implications and are rightly looking to spread their search strategy across as wide a mix of platforms as possible.

With the emergence of Google+, social media is ever more being considered as a result of the social signals that are being generated by gestures (likes, follows, shares etc) and content alike.

A lot of people talk about blogger outreach but what does it mean and how does it add value? Here’s an overview of what it involves, what you should expect and some tips on how to get the best results.

At its simplest level blogger outreach is the integration of blogger relationships into a Social CRM strategy. By building long-term relationships with relevant and interested bloggers it’s possible to open up a whole new means of broadcasting your message to niche audiences who are actively interested and engaged. In addition, word-of-mouth recommendations from bloggers can be very influential, especially if they have a faithful readership that trust and follow their opinions.

However, it’s worth noting that blogger outreach is one of the hardest aspects of Social CRM to get right as a poorly thought-out strategy can easily backfire and possibly even damage your brand or reputation online. Bloggers can be savage and merciless in exposing ill-informed or overly tactical approaches, and this is why (most but not all) PR agencies often get it wrong.