Re: UKNM: viral marketing

[Sam Michel]

Guinness' Rugby World Cup campaign is an excellent example of this. I

particularly like the fact they're sending out "real world" incentives on

that fit the overall marketing campaign so well. Check out:


http://www.guinnessrugby.co.uk/


At 10:26 16/09/99 +0100, you wrote:

>Does anyone on the list have any experience of 'viral marketing'

>apparently a hackneyed phrase and yet one I am unfamiliar with.  Big in

>the states so I hear.  For those of you also unfamiliar with the term,

>we are talking about e-mail based 'tell your friends' schemes.

>

>Any examples of where this has successfully run?  I have been given the

>example of the US impeachment proceedings and the campaign to oppose it,

>but I was wondering if anyone knew of anything a little closer to home?

>

>Cheers

>

>Chas

>-- 

>Chas Linn

>Web Producer

>Friends of the Earth 

>www.foe.co.uk 


Toodle Pip


Sam

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