RE: UKNM: viral marketing

[Bunder, Leslie]

And best of all, the books actually arrived!


Leslie

____________________________________________________

Leslie Bunder 

Project Manager,  TDL InfoSpace

e-mail:

Leslie [dot] Bunderinfospaceuk [dot] com

 (work) or

lesliebunder [dot] com

 (home)

Web:  www.infospace.co.uk

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> ----------

>

From: Wallace, Darren[SMTP:Darren [dot] Wallaceginger [dot] com]

> Sent: 	16 September 1999 16:46

>

To: 'uk-netmarketingchinwag [dot] com'

> Subject: 	RE: UKNM: viral marketing

> 

> Well, the BOL free book giveaway a month ago or so seemed to have been

> pretty spectacular...

> 

> D.

> 

> ------------------------------------------------------------------ 

> Darren Wallace  Commercial Manager 

>

Ginger Online darren [dot] wallaceginger [dot] com

> +44(0)171 432 3328(t)  +44(0)171 287 1844(f) 

> +44(0)410 780 775(gsm) www.ginger.com 

> 1 Golden Square  London  W1R 4DJ  UK 

> ------------------------------------------------------------------ 

> 

> 

> 

> > -----Original Message-----

>

> From: Charles Linn [charleslfoe [dot] co [dot] uk (mailto:charleslfoe [dot] co [dot] uk)]

> > Sent: 16 September 1999 10:26

>

> To: uk-netmarketingchinwag [dot] com

> > Subject: UKNM: viral marketing

> > 

> > 

> > Does anyone on the list have any experience of 'viral marketing'

> > apparently a hackneyed phrase and yet one I am unfamiliar 

> > with.  Big in

> > the states so I hear.  For those of you also unfamiliar with the term,

> > we are talking about e-mail based 'tell your friends' schemes.

> > 

> > Any examples of where this has successfully run?  I have been 

> > given the

> > example of the US impeachment proceedings and the campaign to 

> > oppose it,

> > but I was wondering if anyone knew of anything a little 

> > closer to home? 


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