RE: UKNM: viral marketing

[Wallace, Darren]

Well, the BOL free book giveaway a month ago or so seemed to have been

pretty spectacular...


D.


------------------------------------------------------------------ 

Darren Wallace  Commercial Manager 

Ginger Online

darren [dot] wallaceginger [dot] com

+44(0)171 432 3328(t)  +44(0)171 287 1844(f) 

+44(0)410 780 775(gsm) www.ginger.com 

1 Golden Square  London  W1R 4DJ  UK 

------------------------------------------------------------------ 




> -----Original Message-----

>

From: Charles Linn [charleslfoe [dot] co [dot] uk (mailto:charleslfoe [dot] co [dot] uk)]

> Sent: 16 September 1999 10:26

>

To: uk-netmarketingchinwag [dot] com

> Subject: UKNM: viral marketing

> 

> 

> Does anyone on the list have any experience of 'viral marketing'

> apparently a hackneyed phrase and yet one I am unfamiliar 

> with.  Big in

> the states so I hear.  For those of you also unfamiliar with the term,

> we are talking about e-mail based 'tell your friends' schemes.

> 

> Any examples of where this has successfully run?  I have been 

> given the

> example of the US impeachment proceedings and the campaign to 

> oppose it,

> but I was wondering if anyone knew of anything a little 

> closer to home? 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html