RE: UKNM: money / drain

[Steve Johnston]

You mean that there is no scope for me to subscribe to Cadbury Schweppes

products? They can have a Direct Debit, really they can.


Steve Johnston

steve [dot] johnstonentranet [dot] co [dot] uk

Mobile +44 (0)7901 853273

Office +44 (0)1491 878787



> -----Original Message-----

>

From: Alex Wright [alex [dot] wright3virgin [dot] net (mailto:alex [dot] wright3virgin [dot] net)]

> Sent: 02 September 1999 13:00

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: money / drain

> 

> 

>

>From: Elizabeth Van Couvering <evcorganic [dot] com>

> >If you think (and I agree) that FMCG sites are usually 

> wastes of time, the

> >question to ask yourself, for the benefit of your client, is 

> what SHOULD

> >they be doing?  What online strategy will drive their business?

> 

> 1. Partner with online supermarkets.

> 2. Create active banners that allow you to add

> Chocolate-Cherry-Dingle-Doody-Numnum-Bits to your next online shopping

> basket at Tesco/Asda/Iceland/etc. without interupting your browsing.

> 3. Then when you next shop at Tesco/Asda/Iceland/etc., voila,

> Chocolate-Cherry-Dingle-Doody-Numnum-Bits are in your basket 

> when you get

> there.

> 

> Cheap, measurable ROI, doesn't threaten existing distribution 

> mechanisms,

> removes complete reliance on consumers brand-retention at 

> point of purchase

> where Tesco's own Fruity-Choco-Dangly-Numbing-Pieces will be cheaper.

> 

> </someone else's idea>

> 

> al

> ===================================

> Alex Wright

> E-Business Manager, Virgin.com

> 20 Soho Square, London W1V 5FD

> Tel (London) :0171-439-4501 Fax:0171-439-4243

> Tel+Fax (Suffolk) : 01728 745070 Mob: 07977 580539

>

alexvirgin [dot] com

> =================================== 


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