Re: UKNM: money / drain

[Ray Taylor]

>Yet again we come to the 'old media' argument of reach



As opposed to the new media arument of not giving a toss about who sees a

site as long as it costs a lot to put together.


fmcg marketing by its nature must have wide reach (relative to its market)

or it ain't gonna move.


Ray Taylor

Chairman, campaign to abandon the old media vs new media debate and start to

talk about integration


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