UKNM: FMCGs online

[Ben Rosier]

In the shameless spirit of self promotion, "Marketing" 26/8 also ran a piece

(I claim a vested interest here having written it) about Smint's plans for

selling online. Packs retail for 99p in shops and are going to be sold in

multipacks of 12 - views anyone? 


...while we're on the subject, what do people think of the Heinz site done

by Brand New Media? Is nutritional information and selling Baked Beans

online the way forward? - or is Lucozade's tie-up with Lara Croft likely to

yield more interest?


Ben Rosier

New Media Reporter,

Marketing

0171 413 4182


-----Original Message-----

From: William Makower <

williammpanlogic [dot] co [dot] uk

>

To:

'uk-netmarketingchinwag [dot] com

' <

'uk-netmarketingchinwag [dot] com

'>

Date: 02 September 1999 09:26

Subject: FMCG products on-line



Did anyone see the article in NMA (26th August) about Lion Confectionery ?

Interestingly this Yorkshire based company will be augmenting its existing

sales channels by setting up an e-commerce facility for ex-pats and those

living outside the immediate area. Note that its sales value is �1.19 per

pound sweet bag!

So is this leading edge ? Could Coke, Cadbury sell its products via the web

and then use local distribution to deliver. Surely the problem with FMCG

products is the low ticket value but with aggregated delivery even this can

be overcome.



Kind regards

William Makower

Panlogic Ltd, London

"Performance based web marketing"

williammpanlogic [dot] co [dot] uk

http://www.panlogic.co.uk

Tel: +44 (0)20 8948 5166


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