Re: UKNM: Search engines

[Ally Shuttleworth]

>I'm looking into search engines for the day job and was wondering how

important you think they are in terms of delivering the right

>consumers to your sites.


Search engines are a useful tool for promoting a web site. They are one of

the primary ways that consumers find web sites. So, you should always

consider search engines when designing a site.


However, too many companies obsess over rankings. They spend too much time

optimising their sites - not a good ROI.


Use this promotional tool, along with others (advertising, recip links

etc.) - Get a good balance.


Alyson Shuttleworth

Brand New Media


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