UKNM: Search engines

[Ian Fenn]

Hello


I'm looking into search engines for the day job and was wondering how 

important you think they are in terms of delivering the right consumers to 

your sites.


It strikes me that whilst a good ranking in a USA engine might increase 

page impressions, many of those people will be from outside the UK and if 

you're offering a UK service, then all you're really doing is increasing 

your costs.


That said, some companies seem to spend a significant amount of money with 

certain agencies, trying to increase their rankings, while others don't do 

anything, perhaps even barring robots from their sites...


What's your take on this?


--

Ian Fenn MA

Member of the International Association of Culinary Professionals

http://www.chopstix.net/ - Chinese cooking on the web! 


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