Re: UKNM: Search engines

[Richard Mitchell]

Between 85% and 95% of people use search engines as their primary method of

finding and accessing information on the Internet. The right search engine

strategy can give highly targeted site visitors with an excellent

conversion rate to sale, registration or whatever the sites' marketing

strategy hopes to achieve.

  

We have developed our own search engine marketing tool, Interceptor, that

gives web sites top rankings for multiple search keyphrases. For example

"free MP3" or "car loans UK"  can be ranked across multiple search engines

for the same web page, if it's appropriate, without having to optimise the

existing website. Although the major search engines are predominantly US

based, the major ones (e.g. Excite, Infoseek, Lycos) have UK filtered

versions of their sites and UK based services and products can be further

targeted through intelligent keyphrase selection e.g. UK terminology /

spelling.

 

Richard Mitchell 


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