UKNM: Re: More daft marketing

[Ian Fenn]

>I headed off to http://www.petspyjamas.com/ today after seeing an advert 

>on TV. Being the owner of two cats, I'm very keen in finding an 

>alternative to lugging 15 cans of cat food and a ton of cat litter up the 

>hill to my house each week, so on arrival to the site I headed straight 

>into the shop where I found NO products whatsoever. A call to the 0800 

>number given on the site provoked little response except an assertion that 

>I'd be sent a paper catalogue through the post next week.

>

>So, the TV commercial having sowed the idea in my head of buying my pet 

>stuff on-line, I went off to find a competitor to Pets Pyjamas and indeed 

>I did - Animail at http://www.animail.co.uk/ Despite a somewhat clunky 

>ordering system, I did find my usual brand of cat food and litter, and 

>ended up spending �54.29.. I'm sure there will be more orders should the 

>stuff turn up as planned...

>

>Shouldn't the first rule of TV marketing be: if the site you're 

>advertising can't deliver what you promise in your commercial, then pull 

>the campaign?


Unless of course you happen to own both petspyjamas.com and animail.co.uk 

as I've just discovered Premium Petcare do.


(Yes, I'm following up my own post!)


All the best,


--

Ian Fenn MA

Member of the International Association of Culinary Professionals

http://www.chopstix.net/ - Chinese cooking on the web! 


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