UKNM: More daft marketing

[Ian Fenn]

Anyone here involved in Pets Pyjamas?


I headed off to http://www.petspyjamas.com/ today after seeing an advert on 

TV. Being the owner of two cats, I'm very keen in finding an alternative to 

lugging 15 cans of cat food and a ton of cat litter up the hill to my house 

each week, so on arrival to the site I headed straight into the shop where 

I found NO products whatsoever. A call to the 0800 number given on the site 

provoked little response except an assertion that I'd be sent a paper 

catalogue through the post next week.


So, the TV commercial having sowed the idea in my head of buying my pet 

stuff on-line, I went off to find a competitor to Pets Pyjamas and indeed I 

did - Animail at http://www.animail.co.uk/ Despite a somewhat clunky 

ordering system, I did find my usual brand of cat food and litter, and 

ended up spending �54.29.. I'm sure there will be more orders should the 

stuff turn up as planned...


Shouldn't the first rule of TV marketing be: if the site you're advertising 

can't deliver what you promise in your commercial, then pull the campaign?


All the best,


--

Ian Fenn MA

Member of the International Association of Culinary Professionals

http://www.chopstix.net/ - Chinese cooking on the web! 


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