RE: UKNM: who's updating what and how ??

[Jim Sterne]

At 07:03 AM 5/11/99 , Bunder, Leslie wrote:


>So you've seen it on TV, maybe seen something in the paper or heard it

>on the radio and you go to the Web site to get full details but there is

>nothing there!


Turns out TV is one of the best ways (all be it expensive)

of getting people to your site.


I rememeber seeing an ad in a magazine for a Panasonic

printer/scanner/fax and I went to the Web site and found

zilch. So I called the list number and asked about their

new XYZ model printer. "We don't have a model number like

that...?" was the answer.


So I pressed to talk to the printer division product 

manager. "In *what* magazine?!? That wasn't supposed 

to go out for another 3 weeks!!"


The point: get your ducks in a row BEFORE announcing

anything. This is called Marketing 101.


Sheesh!


>Why should there be time delays.  Why accept time delays.  It it is

>annouced on TV and radio then within reason it can be annouced at the

>same time on the Web....


Beg to differ. Don't 'announce' it on your Web site. Build

a comprehensive set of pages *before* you announce it anywhere.

The Web is a great marketing medium for education - much better 

than a broadcast medium for getting attention.


>The Web can serve as a total enhancement to what is on TV or heard on

>the radio it can act as a very useful archieve and resource when the

>consumer/customer needs that information when it suits them.


'Zactly!!


>Anyway, over to Tarnya!


Content management question for all and looking for an

answer from Tarnya:


Is anybody worrying about Web site archiving? Software developers

call it "configuration management." It means that we, as creators 

of electronic 'offers,' must perform due diligence to save our Web 

sites in their various states even as they constantly change.


   Your Honor, I submit to the Bench that Company.co.uk did

   on and about 10 AM on the morning of the 23rd of April, host

   a page that offered a free manicure with every scalp massage,

   yet they refused to honor that offer on the afternoon of the

   12th of May even though here was no expiration date mentioned

   on that page.


   Your Honor, we did no such thing!


   Well,

WebmasterCompany [dot] co [dot] uk

 - can you show us your archive

   to confirm or deny this claim?


   Uhm, well, you see You Honor, a Web site is a mercurial medium -

   constantly changing and hard to capture and...


   Bailiff! Whack his pee-pee!


---------------------------------------------------------

Jim Sterne              Target Marketing of Santa Barbara

jsternetargeting [dot] com

            http://www.targeting.com

Author, Speaker, Consultant               +1 805-965-3184

Internet Marketing & Customer Service Strategy Consulting

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