RE: UKNM: who's updating what and how ??

[Tarnya Norse]

mmmm yes  - let's not get hung up on press releases .....


Content Management is about getting people to collaborate on the management

of all aspects of a site - the content (text, graphics, multimedia, applets,

code etc..)


the structure and the look and feel. There needs to be well defined roles

and business processes i place to enable this, together with a solid technology architecture to

support the site/s as they

grow.


CM is a fundamental business requirement and foundation - the web is just

the first of many digital channels we also need to look at making this content available to

ATM's, kiosks, call centres and other. By centrally managing content it can be pushed out to different

mediums. These different delivery mediums/technologies will  come and go but the

content will always remain of value (it's a business asset)and will need even more sophisticated

management.


I'm unsure if as an industry we're still hung up on thinking that we 'build'

a site, it goes live ,it gets updated and then six months down the line clients have to spend

another big chunk of money on re-design, re-structure and re-build??? For the web agency surely this is just one long

maintenance headache - where you end up wondering what your core business is....?!


It's not a long term solution, it's expensive and  it's technically complex.


CM is not about building a database and some templates for authors to use -

it's about understanding business needs, processes and finding a business application to support this.


Which leads me onto the issue of build or buy ???- how many agencies are

still developing and building bespoke 'web publishing' systems for clients - as opposed to working with content

management, personalisation and ecommerce software vendors to implement???


I know that this is a 'marketing' list & this discussion is not about

technology - it's intended to get some debate and conversation going about us all working a bit smarter

and providing clients with a longer term solution that will scale as requirements change.

So what do we all think???


T


Tarnya Norse

VP Channel Development - Europe

http://www.mediasurface.com

MEDIASURFACE 2.0: ENTERPRISE CONTENT MANAGEMENT

Tel: 0171 967 9002

Mobile:0402 046708


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Bunder,

> Leslie

> Sent: 11 May 1999 15:04

>

To: 'uk-netmarketingchinwag [dot] com'

>

Cc: 'Greg [dot] Crockarthyperlink [dot] com'

> Subject: RE: UKNM: who's updating what and how ??

>

>

> I don't think we are talking about just press releases here, we are

> talking about content in general  eg: XYZ company makes major

> annoucement regarding amazing price saving on its products.

>

> So you've seen it on TV, maybe seen something in the paper or heard it

> on the radio and you go to the Web site to get full details but there is

> nothing there!

>

> What sort of image is the company presenting?  Sure there are various

> reasons why the info may not have appeared including technical.

>

> The question here is all about timing.  We are all aware of how

> important and powerful the Web/Internet medium is and has become and how

> user expectations are getting higher all the time.  That's why we need

> to be aware that this medium needs as Tarnya says to be managed well.

>

> I personally would not like to have a time delay. Information can be

> formatted and publsihed on various platforms all at the same time.  All

> that is needed is proper management and software to help do it! (there's

> your plug Tarnya!!!)

>

> Why should there be time delays.  Why accept time delays.  It it is

> annouced on TV and radio then within reason it can be annouced at the

> same time on the Web....

>

> The Web can serve as a total enhancement to what is on TV or heard on

> the radio it can act as a very useful archieve and resource when the

> consumer/customer needs that information when it suits them.

>

> Anyway, over to Tarnya!

>

> Leslie

> ____________________________________________________

> Leslie Bunder

> Project Manager,  TDL InfoSpace

>

e-mail: Leslie [dot] Bunderinfospaceuk [dot] com (work) or lesliebunder [dot] com (home)

> Web:  www.infospaceuk.com

> tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

> mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

> Thomson House, 296 Farnborough Road, Hants, GU14 7NU

>

> >----------

> >From: 	Greg Crockart (Hyperlink

>

plc)[SMTP:Greg [dot] Crockarthyperlink [dot] com]

> >Sent: 	11 May 1999 12:50

>

>To: uk-netmarketingchinwag [dot] com

> >Subject: 	Re: UKNM: who's updating what and how ??

> >

> >The issue you raise is certainly interesting. It is especially

> >interesting to see that people are still always referring to the dreaded

> >'press release' when talking about content management.

> >

> >It would appear that a lot of people are overly concerned about

> >information being repeated across a range of mediums. A good example of

> >this was a friend of mine (who has never used the Internet before)

> >seeing a television program which referred to a Web address. Using my PC

> >to access he found that the information online was a a brief summary of

> >exactly what had been said on the TV show.....just a bit of a

> >dissapointment.

> >

> >I personally would rather have a time delay between information

> >appearing in one medium and then appearing 'tailored for another

> >medium'. Bashing up a press relase quickly is not the most important

> >issue here.

> >

> >Greg

> >--

>

>Greg Crockart E: greghyperlink [dot] com

> >Marketing Account Manager                  T: +44 171 240 8121

> >Hyperlink plc                              F: +44 171 240 8098

> >8 Upper St Martins Lane, London WC2H 9DL   W: http://hyperlink.com


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