RE: UKNM: who's updating what and how ??

[Bunder, Leslie]

I don't think we are talking about just press releases here, we are

talking about content in general  eg: XYZ company makes major

annoucement regarding amazing price saving on its products.    


So you've seen it on TV, maybe seen something in the paper or heard it

on the radio and you go to the Web site to get full details but there is

nothing there!


What sort of image is the company presenting?  Sure there are various

reasons why the info may not have appeared including technical.


The question here is all about timing.  We are all aware of how

important and powerful the Web/Internet medium is and has become and how

user expectations are getting higher all the time.  That's why we need

to be aware that this medium needs as Tarnya says to be managed well.


I personally would not like to have a time delay. Information can be

formatted and publsihed on various platforms all at the same time.  All

that is needed is proper management and software to help do it! (there's

your plug Tarnya!!!)


Why should there be time delays.  Why accept time delays.  It it is

annouced on TV and radio then within reason it can be annouced at the

same time on the Web....


The Web can serve as a total enhancement to what is on TV or heard on

the radio it can act as a very useful archieve and resource when the

consumer/customer needs that information when it suits them.


Anyway, over to Tarnya!


Leslie

____________________________________________________

Leslie Bunder 

Project Manager,  TDL InfoSpace

e-mail:

Leslie [dot] Bunderinfospaceuk [dot] com

 (work) or

lesliebunder [dot] com

 (home)

Web:  www.infospaceuk.com

tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

Thomson House, 296 Farnborough Road, Hants, GU14 7NU


>----------

>

From: Greg Crockart (Hyperlink plc)[SMTP:Greg [dot] Crockarthyperlink [dot] com]

>Sent: 	11 May 1999 12:50

>

To: uk-netmarketingchinwag [dot] com

>Subject: 	Re: UKNM: who's updating what and how ??

>

>The issue you raise is certainly interesting. It is especially

>interesting to see that people are still always referring to the dreaded

>'press release' when talking about content management. 

>

>It would appear that a lot of people are overly concerned about

>information being repeated across a range of mediums. A good example of

>this was a friend of mine (who has never used the Internet before)

>seeing a television program which referred to a Web address. Using my PC

>to access he found that the information online was a a brief summary of

>exactly what had been said on the TV show.....just a bit of a

>dissapointment. 

>

>I personally would rather have a time delay between information

>appearing in one medium and then appearing 'tailored for another

>medium'. Bashing up a press relase quickly is not the most important

>issue here.

>

>Greg

>-- 

>

Greg Crockart E: greghyperlink [dot] com

>Marketing Account Manager                  T: +44 171 240 8121

>Hyperlink plc                              F: +44 171 240 8098

>8 Upper St Martins Lane, London WC2H 9DL   W: http://hyperlink.com


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