Re: UKNM: Free ISP business model

[Alex Dale]

Not sure. Pre-freeserve days well over 1/3 of paying subscribers (any ISP) would

have tried two or three accounts before settling on one. Simply comparing the

number of free service subscribers with the overall market shows that there is a

lot of doubling up going on.


Alex


Paul Murphy wrote:


> >At 12:15 pm +0100 16/6/99, Alex Dale wrote:

> >>Most of our research suggests that users run a couple of free ISPs from their

> >>desktop. They tend to go to the one that works the best (speed, reliability

> >>etc) and / or the one that has the content they want. So if you are a

> >>Barclays

> >>customer and you want to check your current account, you will probably click

> >>on the Barclays icon rather than Freeserve, MSN or Virgin. If however you

> >>want

> >>to know about operating systems, you might click on MSN.

> >

> >You've got sophisticated users.

> >

> >A lot of people (the majority according to old BBC research) don't even

> >know if they have a modem or not; let alone be able to switch from one ISP

> >to another...

> >

> >a

>

> i agree with azeem - i'd be very surprised if many people can actually

> manage that number of free accounts especially as the installations tend to

> decimate whatever you may already have set up...

>

> p

>

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