Re: UKNM: Free ISP business model

[Stefan Magdalinski]

Alex Dale wrote:

> 

> we're a sophisticated service

> 

> alex

> 

> "azeem azhar, lists" wrote:

> 

> > At 12:15 pm +0100 16/6/99, Alex Dale wrote:

> > >Most of our research suggests that users run a couple of free ISPs from their

> > >desktop. They tend to go to the one that works the best (speed, reliability

> > >etc) and / or the one that has the content they want. So if you are a Barclays

> > >customer and you want to check your current account, you will probably click

> > >on the Barclays icon rather than Freeserve, MSN or Virgin. If however you want

> > >to know about operating systems, you might click on MSN.

> >

> > You've got sophisticated users.

> >

> > A lot of people (the majority according to old BBC research) don't even

> > know if they have a modem or not; let alone be able to switch from one ISP

> > to another...

> >


Looking at the browser plugin stats from the last NOP survey tells you a

lot more about the mindshare penetration of the various plugins than the

installed base. most (>95%) users know fuck all about their PCs. It's

one of the things that makes phone support so difficult. 


stefan

-- 

/**

Stefan Magdalinski              *new!* mobile:07931 376142

stefanisness [dot] org

                 *new!* boat:0171 7381837   

                                              icq: 5261825

http://www.isness.org/house/boat                       **/ 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html