Re: UKNM: Free ISP business model

[Alex Dale]

we're a sophisticated service


alex


"azeem azhar, lists" wrote:


> At 12:15 pm +0100 16/6/99, Alex Dale wrote:

> >Most of our research suggests that users run a couple of free ISPs from their

> >desktop. They tend to go to the one that works the best (speed, reliability

> >etc) and / or the one that has the content they want. So if you are a Barclays

> >customer and you want to check your current account, you will probably click

> >on the Barclays icon rather than Freeserve, MSN or Virgin. If however you want

> >to know about operating systems, you might click on MSN.

>

> You've got sophisticated users.

>

> A lot of people (the majority according to old BBC research) don't even

> know if they have a modem or not; let alone be able to switch from one ISP

> to another...

>

> a

>

> azeem azhar                     | www http://azeem.azhar.co.uk/

> tel 0958 544 593                | icq 315460

> fax 0171 691 0464               | pgp http://azeem.azhar.co.uk/pgp/

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