Re: UKNM: Free ISP business model

[Paul Murphy]

>At 12:15 pm +0100 16/6/99, Alex Dale wrote:

>>Most of our research suggests that users run a couple of free ISPs from their

>>desktop. They tend to go to the one that works the best (speed, reliability

>>etc) and / or the one that has the content they want. So if you are a

>>Barclays

>>customer and you want to check your current account, you will probably click

>>on the Barclays icon rather than Freeserve, MSN or Virgin. If however you

>>want

>>to know about operating systems, you might click on MSN.

>

>You've got sophisticated users.

>

>A lot of people (the majority according to old BBC research) don't even

>know if they have a modem or not; let alone be able to switch from one ISP

>to another...

>

>a



i agree with azeem - i'd be very surprised if many people can actually

manage that number of free accounts especially as the installations tend to

decimate whatever you may already have set up...


p




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