Re: UKNM: Free ISP business model

[azeem azhar, lists]

At 12:15 pm +0100 16/6/99, Alex Dale wrote:

>Most of our research suggests that users run a couple of free ISPs from their

>desktop. They tend to go to the one that works the best (speed, reliability

>etc) and / or the one that has the content they want. So if you are a Barclays

>customer and you want to check your current account, you will probably click

>on the Barclays icon rather than Freeserve, MSN or Virgin. If however you want

>to know about operating systems, you might click on MSN.


You've got sophisticated users.


A lot of people (the majority according to old BBC research) don't even

know if they have a modem or not; let alone be able to switch from one ISP

to another...


a


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