RE: UKNM: Communicating trust poorly: Zoom.co.uk

[Bunder, Leslie]

Zoom is from those folks at Arcadia plc (the owners of Top Man, Top Shop

et al).


Service is headed up by Eva Pascoe.


As far as the site being vague as to what it is, maybe that was part of

the brief for the site!!!!<g>


Leslie

___________________________________________________

Leslie Bunder 

Project Manager,  TDL InfoSpace

e-mail:

Leslie [dot] Bunderinfospaceuk [dot] com

 (work) or

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Web:  www.infospace.co.uk

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>----------

>

From: azeem azhar, lists[SMTP:azeem [dot] listsbigfoot [dot] com]

>Sent: 	16 June 1999 09:12

>

To: uk-netmarketingchinwag [dot] com

>Subject: 	UKNM: Communicating trust poorly: Zoom.co.uk

>

>Another poor example of communicating trust: www.zoom.co.uk

>

>The firm is advertising in national papers with some advertising tag-line

>as "Zoom.co.uk : you'll be amazed". (or something similar).

>

>Except when you get to the Web site, there is no details about what the

>site is about. It looks like an overly designed navigation service meets

>shopping mall. Apart from the recognisable brands of the merchants, there

>is no information about the firm, who has created this or what they do (or

>what there aim is.)

>

>Not even a copyright notice.

>

>The only way of contacting them is via a premium rate phone number (25

>pence per minute).

>

>It turns out after you register (which includes a mandatory home phone

>number field), soom is a "free ISP"-cum-portal service. There is even a

>button which says "Complete registration and set-up computer" which affects

>your Window's dial-up (RAS/TCP/IP) scripts to configure them for Zoom. (I

>think, I'm on a Mac so it wouldn't work)

>

>Questions:

>

>1. Why aren't Zoom up front as to who *and* what they are?

>2. Why when one registers does it not tell you you are signing up for an

>ISP service?

>3. Why can't you contact Zoom, except by the heavily promoted premium rate

>phone number?

>

>In fact, a bunch of lessons for us all. We should be clear with our sites

>aims and goals. Our customers should know up front what we are providing

>and what they are getting. (http://www.useit.com/alertbox/990307.html) Zoom

>obfuscates this. Why?

>

>and number four

>4. Who is behind it anyway?

>a

>

>azeem azhar 			| www http://azeem.azhar.co.uk/

>tel 0958 544 593 		| icq 315460

>fax 0171 691 0464		| pgp http://azeem.azhar.co.uk/pgp/


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