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Subject: RE: UKNM: Communicating trust poorly: Zoom.co.uk
From: Giles Turnbull
Date: Wed, 16 Jun 1999 19:46:54 +0100

Azeem wrote:

> 4. Who is behind it anyway?
>
>
It's Arcadia, owners of Burtons, Dorothy Perkins, Hawkshead, etc.

I think you're right on loads of things about the site, Azeem. The PR stuff
promised all sorts of amazing gubbins but all I could find was a bunch of
links, most of them to other e-commerce sites and chucked into a Zoom frame.

Not much cop, really.

- Giles
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