Re: UKNM: The 'free' in free ISP now a commodity

[Rick Sareen]

At 8:02 pm +0000 15/6/99, Tom Hukins wrote:

>Right. But how is selling the benefits of the Internet going to

>benefit Freeserve more than any other ISP?


Standard marketing practice says it is A Good Thing for the brand leader to

promote the category ( as they benefit most).



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