Re: UKNM: Free ISP business model

[Clay Shirky]

> Also, the smart internet user is shifting away from Freeserve as their

> home page.  Everyone I know who uses Freeserve, has switched their home

> page to Yahoo, Excite or something else.


You know web-savvy users. Freeserve's genius has been to target the

middle class. Based on the US figures, I would be astonished if even

5% of Freeserve users change their homepage or indeed adjust their

browsers defaults in any way. Most people, by default, are not "smart

internet users".


The game is Freeserve's to lose - if they stand still they die, but

they have more momentum than anybody else, and if the flotation goes

well, they will have the cash to back it up.


-clay 

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