Re: UKNM: Free ISP business model

[Stefan Magdalinski]

Clay Shirky wrote:

> 

> > Also, the smart internet user is shifting away from Freeserve as their

> > home page.  Everyone I know who uses Freeserve, has switched their home

> > page to Yahoo, Excite or something else.

> 

> You know web-savvy users. Freeserve's genius has been to target the

> middle class. Based on the US figures, I would be astonished if even

> 5% of Freeserve users change their homepage or indeed adjust their

> browsers defaults in any way. Most people, by default, are not "smart

> internet users".

> 


The Dixons market is hardly the middle class. Freeserve's genius was

pitching it lower.


> The game is Freeserve's to lose - if they stand still they die, but

> they have more momentum than anybody else, and if the flotation goes

> well, they will have the cash to back it up.

> 

> -clay


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