Re: UKNM: Free ISP business model

[Alex Dale]

Most of our research suggests that users run a couple of free ISPs from their

desktop. They tend to go to the one that works the best (speed, reliability

etc) and / or the one that has the content they want. So if you are a Barclays

customer and you want to check your current account, you will probably click

on the Barclays icon rather than Freeserve, MSN or Virgin. If however you want

to know about operating systems, you might click on MSN.


Alex


Sanjay Mazumder wrote:


> The Freeserve phenomenon cannot last, simply because so many big name

> brands have got into the same game.  Each consumer will only take one

> 'Free' ISP and since the likes of BT, WHSmiths, EB, Barclays, etc. etc.

> etc. have got into the game, they will all take some of the new

> customers, so Freeserve can never grow as quickly as it did originally.

>

> Also, the smart internet user is shifting away from Freeserve as their

> home page.  Everyone I know who uses Freeserve, has switched their home

> page to Yahoo, Excite or something else.

>

> Sanjay

>

sanjay-mazumdercredo-group [dot] com

> Tel.            +44 171 549 4949

> Fax             +44 171 549 4950

> Mob.    +44 7803 123 520

> http://www.credo-group.com

>

> > -----Original Message-----

>

> From: Edward Bownass [SMTP:edwardglobalgold [dot] co [dot] uk]

> > Sent: 15 June 1999 14:22

>

> To: uk-netmarketingchinwag [dot] com

> > Subject:      UKNM: Free ISP business model

> >

> > Dear all,

> >

> > I just wanted to see what peoples views are on the free ISP model, and

> > how

> > it will change over the coming months/year.

> >

> > My personal view is that many of the free ISP's will disappear, just

> > as many

> > of the fee paid ISP's disappeared 3 or 4 years ago. Secondly, I think

> > there

> > will be a big shift once we get affordable unmetered services. (eg.

> > �30 quid

> > a month or so). I know NTL are already implementing a �30 a month

> > always on

> > service using cable modems and it's also rumoured that BT are

> > releasing an

> > ADSL product after it's recent trial in London.

> >

> > Do people think that freeserve will fall flat, or will it continue to

> > grow?

> > I've noticed recently that freeserve has been advertising extensively

> > in the

> > Midland's recently, on radio and buses particularly. One theory of

> > this is

> > that they've saturated their original marketing channel (i.e. throwing

> > CD's

> > at people in Dixons).

> >

> > Yours,

> > ---

> > Edward Bownass - Technical Director

> > Global Gold Holdings Ltd.

>

> email: edwardglobalgold [dot] co [dot] uk

> > phone: 0121 321 1601

> > fax: 0870 164 0730

> > web: http://www.globalgold.co.uk/


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