RE: UKNM: Free ISP business model

[Sanjay Mazumder]

The Freeserve phenomenon cannot last, simply because so many big name

brands have got into the same game.  Each consumer will only take one

'Free' ISP and since the likes of BT, WHSmiths, EB, Barclays, etc. etc.

etc. have got into the game, they will all take some of the new

customers, so Freeserve can never grow as quickly as it did originally.


Also, the smart internet user is shifting away from Freeserve as their

home page.  Everyone I know who uses Freeserve, has switched their home

page to Yahoo, Excite or something else.


Sanjay

sanjay-mazumdercredo-group [dot] com

Tel.		+44 171 549 4949

Fax		+44 171 549 4950

Mob.	+44 7803 123 520

http://www.credo-group.com


> -----Original Message-----

>

From: Edward Bownass [SMTP:edwardglobalgold [dot] co [dot] uk]

> Sent:	15 June 1999 14:22

>

To: uk-netmarketingchinwag [dot] com

> Subject:	UKNM: Free ISP business model

> 

> Dear all,

> 

> I just wanted to see what peoples views are on the free ISP model, and

> how

> it will change over the coming months/year.

> 

> My personal view is that many of the free ISP's will disappear, just

> as many

> of the fee paid ISP's disappeared 3 or 4 years ago. Secondly, I think

> there

> will be a big shift once we get affordable unmetered services. (eg.

> �30 quid

> a month or so). I know NTL are already implementing a �30 a month

> always on

> service using cable modems and it's also rumoured that BT are

> releasing an

> ADSL product after it's recent trial in London.

> 

> Do people think that freeserve will fall flat, or will it continue to

> grow?

> I've noticed recently that freeserve has been advertising extensively

> in the

> Midland's recently, on radio and buses particularly. One theory of

> this is

> that they've saturated their original marketing channel (i.e. throwing

> CD's

> at people in Dixons).

> 

> Yours,

> ---

> Edward Bownass - Technical Director

> Global Gold Holdings Ltd.

>

email: edwardglobalgold [dot] co [dot] uk

> phone: 0121 321 1601

> fax: 0870 164 0730

> web: http://www.globalgold.co.uk/ 


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