RE: UKNM: Subscriptions

[Bunder, Leslie]

But not all information and content will be cheap and not all

information will come down in price.  I think we need to stop making

general references to "information" and "content".


Information and content if it can be sold at a premium will be sold at a

premium.  Just look at the various premium rate phone lines for horse

racing, greyhounds, dating, horoscopes etc.  


This information is sold at a Premium and there is no reason why

information on the Web cannot be sold at a Premium.  It's all a matter

on how the information and content is presented and what extra value

people can get from it.


But the key thing is that let's not get caught up thinking that

information always needs to be cheap and "needs to be cheap", yes in

some areas this may be a case, but in others value will always come at a

price.  The cheapest price is not always the best.


The way I look at it, is that you have "lite" information which is just

the basics and then if someone wants more then they can pay for it.

Give them a taster or teaser and then let them have more - at a price!


Leslie

_____________________________________________

Leslie Bunder 

Project Manager,  TDL InfoSpace

e-mail:

Leslie [dot] Bunderinfospaceuk [dot] com

 (work) or

lesliebunder [dot] com

 (home)

Web:  www.infospace.co.uk

tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

Thomson House, 296 Farnborough Road, Hants, GU14 7NU


>----------

>

From: Clay Shirky[SMTP:clayshirky [dot] com]

>Sent: 	15 June 1999 15:15

>

To: uk-netmarketingchinwag [dot] com

>Subject: 	Re: UKNM: Subscriptions

>

>> >content is getting cheaper by the day, by the hour, by the minute.

>> 

>> One thing is true: there is a downward trend in "content" or "information

>> pricing" but there are some cases where this isn't going to be the case.

>

>I think you are mistaking the trend with the end. Even analyst

>information is becoming cheaper, since the web makes delivery costs

>fall while the number of competitors rises. Stefan is right - content

>is getting cheaper by the minute. This doesn't mean that all content

>will inevitably become free, it just means that it will cost less than

>it does now.

>

>Information wants to be cheap.

>

>(Watching this happen in the US, I wrote a paper a couple of years ago

>called "Help. The Price of Information Has Fallen and It Can't Get

>Up."

>

>http://www.shirky.com/Articles/information_price.html)

>

>-clay 


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