Re: UKNM: Re: Amazon.com

[Judith Atkins]

Plllleaaasssseee....it's no good getting the brand values right if no one 

can use it.  In my experience there are an awful lot of people on the tech 

side who claim to know what they are doing but not nearly enough of them 

actually do!  Unfortunately the "brand value" folk often have to take what 

the techies give them at face value because there is no way to double check 

it.


Just a thought anyway.  Hopefully places like this give us a chance to at 

least communicate on a level playing field.


Judith Atkins

jatkinsshandwick [dot] com

 >

From: "Ian Fenn" <ianchopstix [dot] co [dot] uk>

 >

Reply-To: uk-netmarketingchinwag [dot] com

 >

To: <uk-netmarketingchinwag [dot] com>

 >Subject: Re: UKNM: Re: Amazon.com

 >Date: Tue, 15 Feb 2000 15:54:18 -0000

 >

 >Dan writes:

 >  > This makes me think of all those people who haven't used the web at all

 >  > yet - how do we make sure that we don't alienate them?  What do we need

 >  > to do to ensure they don't 'opt out' after their first experience and

 >  > stop bothering to use this slow and cumbersome Internet beast?

 >  >

 >  > Where do we draw the compromise line between assuming Internet users 

 >are

 >  > getting more experienced and accepting that they need simpler and

 >  > simpler interfaces as more newbies come online?

 >  >

 >  > Any thoughts?

 >

 >I think maybe we should just start designing sites properly!

 >

 >You have to begin with, and continually think of, the users. Look at any

 >number of corporate, supposedly consumer-focused, web sites. In the vast

 >proportion of cases it's obvious that the the over-riding concern has been

 >getting the brand values across, not serving their consumers.

 >

 >--

 >Ian



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