RE: UKNM: Broadvision

[phil.presland]

BroadVision is all about relationship management, hence it's very strong

personalisation features. BroadVision doesn't rely on cookies but uses a

range of personalisation options, such as profile-based and session-based

targeting. These enable you to get the right information to the right

people, so they don't drown in a sea of irrelevant information.


BroadVision is not a content management package, although it does have

content management. If you do have a great deal of content, you can

integrate BroadVision with specialist content management packages like

Interwoven or MediaSurface, but the emphasis is still on personalisation and

dynamic delivery of this content. 


Yes it is sold to Marketing and Business people rather than Technical staff,

because it's a powerful business tool and the business rules which drive

your site and the content you deliver should be determined by business

people. Java is not usually a driver of business strategy.


We have done 12 BroadVision implementations with more being worked on -

every one completely different to the last - yes - you need developers that

know the capabilities of the product and how to get the best out of it, but

isn't that the same with any development?


In our experience, if you can't see BroadVision sites delivering anything

different to those driven by any other technology, it's because many

customers use only a fraction of the product's capabilities - much of the

functionality is lying dormant ready for implementation at a later phase

once the customer organisational strategy has moved forward to cope with the

extra dimension that a BroadVision solution can deliver. Its not just a

technology it is a fundamental cultural philosophy. 



Phil Presland

Total Internet Solutions Product Manager

IS Solutions Plc

Switchboard: 01932 893333

e-mail:

phil [dot] preslandissolutions [dot] co [dot] uk

Web: http://www.issolutions.co.uk



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