Re: UKNM: Broadvision

[Danny O'Brien]

On Tue, Feb 15, 2000 at 04:27:02PM -0000,

phil [dot] preslandissolutions [dot] co [dot] uk

 wrote:

 > In our experience, if you can't see BroadVision sites delivering anything

 > different to those driven by any other technology, it's because many

 > customers use only a fraction of the product's capabilities - much of the

 > functionality is lying dormant ready for implementation at a later phase

 > once the customer organisational strategy has moved forward to cope with the

 > extra dimension that a BroadVision solution can deliver. Its not just a

 > technology it is a fundamental cultural philosophy. 

 > 


This is my experience too. In one case I'm thinking of, the "dormant

functionality" has been lying dormant for over three years. In the 

mean time, the company has very sensibly junked the "cultural philosophy",

and attempted to deliver services that its users actually want.


Life's too short to spend money buying into a theoretical framework

that has no guarantee of working, just because it's couched in terms

that appear attractive to the business community at first glance.


That said, no-one has yet given me a coherent description of what BV's

"cultural philosophy" is, beyond vague hand-wavings about "one-to-one

marketing" and extreme personalisation. If someone could point

me to *one* site that demonstrates how these advanced features can help

create a site that users would want to use more than the competition,

I'd probably lay off. It could just me being stupid, but I've

spoken to people who've spent most of their days debugging BV's own

code, and they admit to having no idea what it is that BV is 

actually trying to achieve, or how it could help users or companies.

And these are not people who are are ignorant of business or 

marketing works: they're board level executives.


My feeling is that if a software product requires that you

re-jig your entire infrastructure to pay homage to their alien

business philosophy, either they should pay *you*, or you should

start using software that fits the real world a little better.


(That feeling would quickly go away, as I say, if someone could

tell me in one paragraph what it is that BV does that's so unique,

or better still point me to a site that embodies those values. Until

then, I'll just go on the anecdotal evidence that BroadVision is,

in the words of one developer, "a world of pain".)


d.



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